Annette Steel, Founder
Annette founded Ascend Insights in early 2020, following a 20-year career in Professional Services. Driven by a passion to maximise individual and team excellence, having always been motivated by helping people grow and flourish. Annette partners with her clients to gain the clarity and awareness to lead to lasting change and realise their full potential, both individually and as a team.
Annette is an experienced senior leader and prior to her coaching career, she was head of a large private client team, reaching board level and becoming an equity share holder in a Professional Service firm. This experience provides a unique understanding and insight to her client’s context, which enriches her coaching programmes.
Annette is accredited with the EMCC and has a coaching diploma from the Academy of Executive Coaching (AoEC). She is a Gallup CliftonStrengths® certified practitioner, as well as an accredited Resilience Dynamic ® Coach.



Why work with us
Passion
We are truly passionate about the work we do. Our business experience has led us to where we are now. We are driven by seeing others shine and grow. Our success is seeing you succeed.
Commitment leads to results
We know that coaching can bring about lasting change, provide impact and create value. When we work in a committed partnership with our clients, we know that this will bring results.
Empathy and challenge
Our approach is warm and empathetic, which allows us to build trusting relationships with our clients but with that we also bring challenge. Challenging our clients to be courageous and confident to enable them to move forward with lasting impact is a key element of our coaching programmes.
